標題: Hubspot’s traffic, they will find keywords such as [打印本頁] 作者: mahbuba12 時間: 2024-1-9 12:48 標題: Hubspot’s traffic, they will find keywords such as Driving Sign-ups and Conversions One of the most common mistakes we see in the blogs of many of our clients is the existence of blog content just for the sake of it. In other words, many blogs have content that doesn’t serve what should be their end goal: lead generation; driving sign-ups and conversions. So here’s what you need to keep in mind. 1. Matching Content with Services/ Products Example 1: Hubspot Let’s start off with an example here. Hubspot, one of the most successful CRM platforms owes much of its success to its content. But first, some context: the platform offers many different services that are structured in hubs (hence the name). Accordingly, Hubspot users will find Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub.
Therefore, Hubspot has created relevant themes in its blogs, with its spots Email List spanning from The Who, What, Why, & How of Digital Marketing to 21 WordPress Alternatives & Why You Might Want Them (Spoiler alert: Hubspot is one of these alternatives). So far so good. However, if anyone takes a look at the keywords that make up much of “how to animate in photoshop” and “resignation letter” which derive from articles like How to Make an Animated GIF in Photoshop [Tutorial] and How to Write a Respectable Resignation Letter [+Samples & Templates] respectively. Which begs the question: Why? Why does Hubspot want to rank for keywords that are unrelated to its platforms and the services it offers?
Here are a few things that come from the top of my head. First, since Hubspot is a public company, and public companies keep a close eye on many metrics. Organic traffic may be one of these metrics, in this case, having the boardroom invested in that number. As a result, the content team must work toward that goal. Or maybe, “traffic = good” could have been the strategy of one of their past content marketing managers, who managed to rank some random terms, and since then they’ve kept updating those super-performing articles because why not? Of course, I’m just hypothesizing here. I’m pretty sure that what they are doing is best for them. But the bottom line is that Hubspot has the luxury of creating content with less focus.
