標題: Sign In View Courses TrendingArticlesMicro [打印本頁] 作者: FindYourMobile 時間: 2024-2-24 17:34 標題: Sign In View Courses TrendingArticlesMicro Categories:ArticlesDigital StrategySocial MediaMarketing Recommended For You Toolkits: Social Media Channel Tracker eBooks:eBook: Social Media Marketing for BB Marketers eBooks: How to Become a SocialMedia Manager Articles: The Beginner’s Guide to Advertising on FacebookArticles: Ways to Use Twitter Analytics Articles: The Value of TikTokAdvertising Get the latest digital marketing data, insights and toolkitsfrom Digital Marketing Institute Logo CoursesResources ArticlesBlogTopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th.
Register Now DigitalMarketing Institute Logo Find Your Mobile Number ListCoursesResources Keyword search... LessonsSkills TestToolkitsWebinarseBooksPremiumMoreBack to Articles Oct , Glossier: A Thoroughly Modern Beauty BrandArticlesSocial Media MarketingE-Commerce Written by Will Francis Most companieshave been on a digital transformation journey in recent years, taking theirbrick-and-mortar offering and adapting it to new technologies and consumerbehaviors. But amidst this huge online shift, a new breed of brand has emerged.Beauty brand Glossier was instrumental in leading this pack of disruptors, withits customer-centric approach, use of social media and innovative digitalmarketing tactics. In just a few years, this direct-to-consumer make-upbusiness went from launching four products on a basic ecommerce site in toforecasting $ million in retail sales in and a company valuation of $ billionin However, brought about turbulent times for the brand as brick-and-mortarstores closed.
A year later, a third of corporate staff were laid off after adecline in revenue, there were reports of racism, a toxic workplace, and a lackof product innovation. Most shockingly, in , the founder and CEO of Glossier,Emily Weiss resigned, having built the company from scratch to be one of thetwo percent of companies that received venture capital investment forall-female founding teams. But Glossier’s success continues unabated. With anew CEO at the helm, since , Kyle Leahy is looking to turn the company andbrand image around.
