On four specific types of strategy

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This allows you to design well-focused campaigns and then measure their performance. According to Carlos Guzmán, CEO of Prospect Factory , the agency has been basing its digital operation on social analytics and social intelligence for several years. They always begin by carrying out detailed numerical diagnoses that support the strategies they develop for their clients. They have accumulated experience in social listening models and social media monitoring.

These correlate with more traditional analytics metrics for search and positioning. Carlos Guzmán commented, “ our focus on measuring before, during and after each campaign allows us to better focus our efforts and apply client budgets on Digital Marketing Service what really gives results ” and ends by saying “ a client with a positive return on investment.” He is always a happy customer . Social intelligence and analytics are the foundation of Prospect Factory.



The social intelligence and analytics processes that Prospect Factory has developed are very valuable for companies in the consumer market, but they are also hired by government entities that listen to and measure the digital opinions of citizens and by candidates and political parties that use them as input for your war room strategies. Prospect Factory is an independent Mexican digital marketing agency.