This shows the effectiveness

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Eminence, your digital marketing agency, reveals in this article the best new digital marketing developments to follow to develop your community. The stories One of the essential elements in marketing, stories are increasingly used by brands to communicate with their audiences. Thanks to their unique format and their ephemeral nature, stories remain appreciated by Internet users for their authentic and spontaneous side. In addition, they allow brands to rejuvenate their image among new generations, and boost their visibility among users.

Direct messaging What if you contact your customers first? To get closer to their wedding photo editing service  customers, brands have taken advantage of private messages like WhatsApp, Facebook Messenger, Twitter, and Instagram, in order to create closer relationships with Internet users while remaining in an environment that they already know very well . Indeed, this technique is very effective for building a lasting relationship with customers by handling a complaint or helping them make a purchase. But, pay attention to the terms of these exchanges! A customer who contacts a brand through private messaging is completely different from a brand who contacts them that way first.



Interactive Emails The ROI of marketing emails was in February . of these in terms of customer engagement. However, emails in will contain features similar to those usually found on websites, including clickable buttons and other interactions, this will help increase the conversion rate, as there is a greater chance that recipients click on a stylish button with great images rather than a simple link. To do this, you have to go even further and create extraordinary visuals to attract customers' attention. Social selling For years, brands have focused on their social networks in order to reach more leads.