SEO title and meta description

MimJannat89

First, take a look at why your website has outperformed this search term. And then make sure you improve your website. Below I explain the basics of your way back to the top. . Look at your competitors If your website has dropped in Google's search results, the search engine has decided that competing websites better match the specific search query. That is why it is important to first look at those competing websites as objectively as possible: Do they offer better content.

Do these websites have a higher domain authority? Do these websites have a shorter loading time? Are these websites more user-friendly? If you have drawn your conclusions from this, there is work to be done. Woman with magnifying glass. . Improve your If the photo editor majority of people click on the fourth web page in the search result because this title and meta description appeal the most, Google concludes that this website provides the best answer to the search question.

As a result, this website will rise in the search results. It may well be that a competing website has taken your spot for that reason. Now that in itself is not a big problem. As soon as the click behavior changes, the competing website will be put back in its old position. Still, it doesn't hurt to take matters into your own hands and check whether your title and meta description are attractive enough. If necessary, test a different title and meta description for a while and see if this has any effect.