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Its purpose is to establish a difference between the activity carried out and that of other third parties that are similar. The brand concept according to the OEPM is: "A trade name is a title that grants the exclusive right to use any sign or name as an identifier of a company in commercial traffic." We explain it easily with an example. Do you know Coca-Cola? Well, the commercial name of this corporation is The Coca Cola Company , around the world.

Now, this name can market a variety of brands, such as: Coca-Cola, Sprite, PowerAde, AquaBona, Vilas del Turbón  Cambodia Phone Number Data among many others. Your brands can be global or local (from the region where you are located). Registration duration According to the OEPM, the duration of either a trademark or a trade name is 10 years, counted from the date of the application . Once this time has passed, the brand or trade name must be renewed, and this can be done indefinitely.




Why is it important to register a trademark? Imagine for a moment a very well-known brand around the world: Apple. A company that has a diversity of products, that with research and development has positioned itself where it is. Now, what would happen if Apple products did not display its distinctive, its brand (because it is not registered) and a third party arrived and registered "Apple"? Can you imagine the consequences? where your products are displayed? Another person will take the credit and prestige that the company has fought for, and you will not be able to use it to identify those quality products, although without identity.