Facebook notes your relevance with scores from to where is the best score while is the lowest. It is worth noting that Facebook determines this score based on the audience's interaction with your ad. It's good to remember that you must have at least views or profile views for ads before Facebook determines your ad relevance score. A dynamic and active approach to the ad an increased relevance for your audience will increase the quality of the ad.
Reduce your Facebook ad administration efficiently there Email Marketing List Seasonality Season The time of year you post the ad also affects the cost of the ad. The reason is quite simple. During peak season companies in different niches tend to spend more on advertising increasing competition and leading to higher campaign budgets and aggressive bidding. We can also give examples December Christmas Santa Claus New Year.
November Black Friday February March advertisements aimed at the female audience. Even if this seasonality factor will make you supplement the budget for promoting the business page on a Facebook business page you can use it to make the most of the increased demand to promote your products Industrie Industry As we know the average CPC for Facebook ads is $ . but it can change depending on the type of industry you're promoting.