Discover the best way to create a successful automation strategy

shetu22

Be it the economy, a pandemic, a major international event or technological advances. There are many factors that place the digital environment in constant change. In an effort to answer these questions, many have turned to automation. But the important thing to keep in mind is that the main objective should be to improve operational efficiency without lowering user experience standards. Importance of automation for digital marketing Automation has emerged as a key sector of the digital marketing business and can help you at every level of the marketing funnel. Since the marketer's responsibility is to expand potential sources of income, the best way to achieve this goal is through the collaboration of the marketing and sales departments. In this sense, more than a third (35%) of marketers interviewed for Ascend2's The State of Marketing Automation report say this is one of the main reasons they are using marketing automation. Another 34% of marketers plan to employ marketing automation tools to increase customer engagement and satisfaction. And more precisely, 84% consider that the use of automation has been effective in achieving their objectives.

In other words, with the help of marketing automation solutions, companies can centralize their data, optimize their operations, and provide customers with a more personalized experience . However, more than half of marketers (54%) believe they are not making the most of their marketing automation capabilities. Research data shows that the success of marketing automation tools is proportional to the efforts and strategies used in conjunction with them. More than half of marketers questioned believed that high-quality data would increase the effectiveness of a marketing automation technology. For 46% and 45% of Industry Email List marketers respectively, this is followed by ensuring automation is being used strategically and ensuring sales and marketing objectives are in sync. That's why, despite its widespread use, some companies worry that customers will tire of automation. However, through the right solution, companies are able to avoid the expensive process of hiring seasonal employees, reduce customer waiting times, reduce agent effort, increase the number of tickets resolved and still be available 24 hours a day. , 7 days a week, on the most popular channel among Brazilians, WhatsApp. However, remember that questions are not the only option.



Conditional expressions, such as “if, then,” can have the same effect, as for example: “let’s get in touch if that makes sense.” In summary: Make an observation Demonstrate that you know the context of that person and the company where they work Ask a question – especially a question related to a problem you can solve Bonus: Keep encouraging dialogue If you've made it this far, the first part of your work has been completed and you've received a response. Now, it's time to keep your contact interested in the dialogue. To do this, don't forget to keep asking new questions and encourage more messages to be exchanged. ChatGuru When we talk about communication through social networks, it is impossible to ignore WhatsApp , the most popular application among Brazilians. If your company wants to increase qualified leads on this important platform, it's time to get to know ChatGuru. Our technological solution has a series of resources capable of making your company's communication more efficient and assertive. From an intelligent funnel to chatbots , it is possible to capture and nurture contacts that will turn into sales.