The social networks of our customer profiles can be a key source

rakib00147@gmai

It is worth noting that an aspect that has raised a lot of controversy has been the annual service continuity payment imposed on all users in the amount of US$0.99. Third step: considerations to take into account When using WhatsApp as a channel or platform for our marketing actions, we need to know the type of customer profile that purchases our product or service, know not only basic sociodemographic data but also usage and consumption data, purchasing habits, lifestyles... as it will help us catalog them into typologies or segments that will facilitate the success of our marketing campaign.

In addition, a basic dimension to take into account comes Phone Number Data into play: of data to carry out cross-social media and WhatsApp actions. We cannot forget that we always talk about “marketing actions”, so we must define the target we are targeting, set objectives, income forecast, provide it with a budget, design the action (formal, creative, design elements …), set a plan and a timing; And as always, we at La Cultura del Marketing insist on establishing a measurement and control methodology that tells us whether the action has been profitable or not.



Very important!!!, when establishing this type of marketing actions, it is totally necessary to establish the work process, human and budgetary resources, responsibilities and work scheme to follow within the company or organization. In this way we will minimize possible errors. whatsapp marketing Fourth step: potential of actions Successful marketing actions that have used WhatsApp as a platform and that we could launch in our company, simply adapting them or giving us ideas to create our own actions. We propose them: 1.- Create a customer service center in real time, where the response and interaction with our client is done by short message.