Google Ads channels then the last indirect

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When forming thevalue the model takes into account the following factors time betweeninteraction and conversion  the period oftime that passed between the moment the user interacted with an advertisementor other marketing point of interaction and the moment of conversion device typenumber of interactions with advertisements order of their display and types ofads. The model takes into account the probability of conversion for each stageof interaction and assigns them a percentage value depending on thisprobability. An example of value formation datadriven attribution model In thiscase the algorithms distributed the value between all points of interactiontaking into account the potential probability of conversion.

Model of attributionby the last indirect transition . In this model all value is assigned to thelast mode of interaction and it also does not take into account directtransitions. For example Lebanon Phone Number Data before the conversion the user interacted with thesite several times from different channels. His conversion path looks like thisAttribution model by last indirect transition At the same time all the valuewill be assigned only to the Email channel. Attribution model by last paid pass. In this model all value is assigned to the last Google Ads channel that theuser followed.

However if the usergateway does not have  transitionmodel is used. For example a conversion value is only assigned to a Google Adssearch campaign if the user interaction path is Attribution model by last paid passWe have already familiarized ourselves with the attribution models available in Google Analytics. Next we will analyzethe features of the attribution settings in the GA interface. Attributionsettings in GA Attribution settings can be found in the Google Analytics  admin menu by going to the corresponding menuitem on the left  or in the panel withall settings  Attribution settings can befound in the Google Analytics  admin menuAfter going to the attribution settings you will see that there are threesections Reporting attribution model.