5 White-Hat Link Building Tactics That Can Get You Penalized in 2019

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Until the mid-2000s, link building was a very simple SEO direction. Artificially generated content for link placement? No problem. Irrelevant links on spam resources? Easy! Hundreds of purchased links on resources where gambling and adult sites are advertised nearby? Let's take that, too.

However, in today's time, all these tactics will lead to only one thing - sanctions from search engines. Moreover, not only the above-mentioned link building methods, but also a number of those that were quite effective a few years ago, are outdated and cannot be used today.

Below we will list 5 link building tactics that are currently very conditionally on page seo service classified as White-Hat SEO, but for which you can receive sanctions from search engines in 2019.



We do not dissuade our readers and do not claim that the methods we list do not work and will not give results. We only warn that they may lead not to the expected, but to the diametrically opposite result.

1. Irrelevant links obtained through editing
Let's imagine a situation: a large and visited resource has an article that is highly ranked by search engines. It is at the top of the search results, and you would really like to get a link from this article, given the technical indicators of the donor domain.

You contact the editor and ask him to edit the article, placing a link to your site in it.

Sounds good, doesn't it?

However, such actions may result in sanctions from search engines. An example of such a case:


Niche Edits
The resource that received a penalty from Google initially had good indicators and traffic. The team decided to get a link through the editor on a third-party resource using the keyword “walker” (help for people with mobility difficulties). The anchor was placed in the last name of Alice Walker, an American writer and activist, to whom the article was dedicated.

As a result, Google determined that Alice Walker had nothing to do with the site that her last name linked to via the anchor “walker,” and imposed sanctions.

2. Sponsored posts

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This probably won't come as a surprise to anyone. Google is extremely wary of sponsored posts, paid posts, and any other similar content that might violate Google Webmasters Guidelines.

This is why we do not recommend buying links from sites that openly sell placement and publications, and especially not doing similar actions on your site.