Finding gaps and opportunities:

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Now that you know your keywords and their search volume, highlight keyword groups. Keywords are words that have a higher search volume or are more sensitive. For example, if I have 10 Excel sheets, each one has a set of keywords related to the types of furniture I sell (living room sets, dining room sets, outdoor furniture, bedroom sets, etc.). I understand that many people search for the terms living room furniture, but there are quite a few people who search for the terms outdoor furniture, I might highlight living room furniture because I want to include this content in my strategy and site. to prioritize

B) Finding gaps and opportunities:
This is a manual, and it can be time consuming, labor intensive, but it will increase Bosnia and Herzegovina Email List  your insight. The amount of detail you get is also up to you. Finding gaps and opportunities basically means we want to look at estimated search volume and referral volume to try to understand if we're in a good position. There may even be cases where your referrals outnumber the search volume. So you may not want to show the customer the numbers, but instead show the customer the analysis and interpretation of the numbers.

Gaps: Areas of the site where the content in a given period of time receives very little traffic (especially compared to search volume) or no traffic at all.



Opportunities: There are areas related to your website activity where there is a high search volume, but there is no content on your site to attract these searchers. These points have great potential for your website.

4. Define competitors
Step 4 is a simple step. We will only look at search engine competitors here and not other types of competition defined by industry or any other criteria. For the SEO strategy we're building here, we're focused on search, so we'll stick to competitors only in search results. Just search for your keywords and see who are the first results of Google. Since we are going to do some serious analysis in step 5, we want to make sure that we have the right competitors to analyze and compare.