Be creative with your creative

AnamikaSH

If it is too promotional, full of jargon, or sales-focused, your audience is less likely to engage with your brand. While content that promotes your products, services, or brand has its place, you should generally keep it limited. Or, follow the : rule – promotional, non-promotional. The average person is exposed to around , ads per day. That means they inherently tune out a lot of the conversations from brands happening around them.

If your content consistently looks like an ad, or doesn’t keep the customer’s needs and Photo Editing Services  wants in mind, they are more likely to ignore what you’re saying and move on to a company who is speaking to them. Same Content, Different Channels While developing your content marketing strategy, keep in mind that not all content should be created equal. For example, your blog post shouldn’t be promoted the same way in your email as it is on Facebook. Or, your posts on Twitter and Instagram shouldn’t be exactly the same with the same hashtags.



When promoting content, take time to really understand the channels you are using. ● What is that channel primarily used for? ● How does your audience interact on that channel? ● How do they like to be spoken to? ● Which audience is on which channel? Answering these questions in your strategy can help ensure you’re being intentional with your messaging. In addition, by speaking differently on different channels, you avoid overlap in messaging if a customer interacts with you in multiple ways.