Journey this path can be summarized

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ABM considers "individual customers as markets", meaning companies as customers: the B2B purchasing process in fact involves a large number of figures within the same organisation, all relevant in order to successfully reach the final goal. the closing of a contract. How ABM works ABM therefore overturns the traditional approach represented by the funnel-shaped Marketing Funnel.

Leverages new Marketing Automation technologies , which allow us to identify with greater precision and timeliness those prospect companies that show a high propensity to purchase, to create detailed profiles Job Function Email List of Buyer Personas and therefore engage them more effectively and systematically. The path of Account Based Marketing However, the road is not simple and it.



Would be wrong to consider ABM as the panacea for all the ills of lead generation or just a new sales technique. According to a survey by Forrester, 53% of marketers believe that there is still a lot of confusion around the term ABM, which is often used inappropriately. Analysts point out that the success of ABM begins by clearly defining the objectives you want to achieve, which can be multiple.