The marketing concept gained strength

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and increasingly challenging goals. In this way, companies from different segments and sizes began to take advantage of this concept to generate brand visibility and increase their consumer base. Today, we will unravel the mystery behind this essential practice for any business, and explore the fundamentals of the strategy that is already a reality for most companies. Keep reading! What is marketing? You don't have to look far to see marketing in action. Just .


take a walk through the streets, turn on the TV or Phone Number List through your Social Media feed: it is there, whether explicitly or through an advertising campaign that may seem subtle, but was created based on meticulous planning. But then, what is marketing all about? One of the answers can be found in the following definition: With the talk of satisfying the needs of a specific audience,  by establishing value to ensure that customers could solve a certain problem. However, marketing is not just about selling a product or service. One of its objectives is to offer exchanges for .




society in general, whether through a service, content or any other asset that proves relevant to the public looking for an answer. The concept also involves planning, market positioning and a lot of research. This happens because its basis is centered on understanding the desires of a specific audience, only then can it be determined which strategy is the most appropriate to provide exactly what they need. Thus, marketing establishes a balance between people’s needs and the company’s objectives. Origin of marketing It is impossible to talk about marketing without mentioning another essential concept for consolidating.