In this case market studies or market research

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Traditional marketing, the one in which Kotler appears , provides many high-value techniques applicable to online marketing, but adapting it to the digital environment. Some of them are: The segmentation. Market study. Definition of the strategy. The value chain. El marketing mix Competitive advantage . Decision-making matrices: SWOT , CAME , positioning , BCG… In today's post we show you how market studies are a powerful marketing tool that has been able to adapt to the digital environment to get the most out of the user.

The user who is the center of any digital marketing strategy. What is a market Phone Number Data study First of all, we will give a definition of the concept to clarify any type of doubt. There are many academic definitions but at LCMK we are left with: “ Market studies analyze the behavior of final consumers to understand their purchasing habits, their consumption needs and final purchasing behaviors. With the objective of being able to design actions that help sell more products or services…” For this reason, market studies will help us: 1. Know the size of our potential market.



2. You know if our service or product is in demand. 3. Carry out market pretest to optimize the product or service. 4. Identify if the product or service adapts to the consumer's real needs. 5. Test a business idea or a new brand. 6. And above all, market studies will provide us with data that will help us minimize risks in decision making. This requires the application of a professional methodology and techniques to extract and process the information in an appropriate and useful manner. What is real-time market research? Real-time market studies are a growing trend in the current market and are carried out using artificial intelligence, Big data and user experiences.