As a result of all the innovations, the effectiveness of advertising campaigns of the “Search”, “Catalog” and “Search + Catalog” types expectedly decreased: automatic advertising campaigns promoted with Boost pushed their positions aside. Now, having set a high bid, you may not get to the first page of the search results. By the way, according to my observations, on average, advertising rates in these campaigns for first places have become lower. The popularity of automatic advertising campaigns with Booster mechanics, in turn, is only increasing. Against the backdrop of all the changes, the following began to play an even greater role in the success of promotion:
SEO product cards : key queries for which WB displays a
Email List product are taken from the title, description, and characteristics of the product indicated in the card. We strongly recommend to our Clients not to add irrelevant words to the product description and not to oversaturate it with keywords. The cleaner and better assembled the text description in the product card, the more effective any advertising campaign will be; optimization of business processes related to the sale of goods on the Internet, and work with other indicators that influence the place of goods in search results and advertising campaigns. For example, it is important to establish processes for assembling and shipping goods using the Marketplace system (FBS). in order not to lose “points” during the assembly and delivery of the order, work on the clickability of the main photo of the product, correctly distribute the goods among regional WB warehouses, and prevent out of stock (the product is sold out and is not available for order). Based on the concept of WB profit maximization, it can be assumed that these innovations in product promotion are far from the last.
What type of advertising campaigns to use for such introductory ones is up to the sellers to decide. and taking into account the relevant risks, you can make any promotion and work on Wildberries in general more effective. And our experts are always ready to advise what to focus on when promoting on marketplaces, where to find growth points and what processes are best automated. 1 Star2 Stars3 Stars4 Stars5 starsRating: 2.40 (votes: 5) Back Is it worth preparing content using neural networks? Sharing our experience with ChatGPTForward Personalize, retain, engage: 21 examples of triggered emails for business TELL FRIENDS