Are the responsibilities of a CM specialist

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The scope of duties of a CM specialist is very wide. Simply put, he is responsible for creating, editing, publishing, analyzing and optimizing company content . A specialist can deal with all these tasks together or focus on a selected area, e.g. only on management. The variety of tasks that a company or CM agency wants to entrust to a content manager is clearly visible in job advertisements. CM specialist advertisement Photo  Sample advertisement for the position of content marketing specialist from the Pracuj.pl website Source:  Pracuj.pl These advertisements clearly show that the responsibilities of a CM specialist include more than just sitting at the computer and creating and editing content. What else are his tasks Developing the company's content marketing strategy ,

which includes defining the target group, message mission, marketing and business goals for the prepared content. Selection of channels that the brand will use to reach its target game. A CM specialist must not only select appropriate Algeria WhatsApp Number channels, but also develop and implement a communication plan consistent with the company's image. Managing a content marketing team , i.e. establishing a work plan, indicating who is involved in content production and what they are responsible for at individual stages of cooperation. Management also means selecting tools, defining a set of keywords and SEO principles to be followed by copywriters. Analysis of published content in terms of meeting the brand's strategic and business goals.



A content manager must select and then analyze indicators that show whether the company creates good content, does it effectively, reaches the target group and achieves its goals. Cooperation with the marketing team , internal experts and the CM agency to search for new sources of information and inspiration for content creation. To sum up, a CM specialist must always ensure that the content is fresh, the information is attractive, and the company's business goals are achieved . It is also important for the content manager to take an active part in promotional campaigns, creating and sending newsletters, reports, analyzing data, and tracking trends. See more: Are you looking for a job as a content manager A career at Harbingers is waiting for you ! Read also:  worst pieces of advice you'll .