Same keywords as well, for instance a free trial vs. a demo,

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Segmented ad groups in adwords You may say, “Well why not use dynamic keyword insertion and save tons of time?” It isn’t a bad idea, and many would say it is the perfect solution for scenarios like this. In my experience, taking the time to separate ad groups is more effective at dropping CPC (cost-per-click) and improving your conversion rates. It is also a lot easier to analyze what keywords are outperforming others. How many keywords should you have per ad group? The more segmented you get, the better off you’ll be. One keyword per ad group (also known as a SKAG) may not always be feasible, but it is ideal.

With high-volume keywords that are also high-value to your company, it is a Benin WhatsApp Number good idea to tailor your message as much as possible to your keywords, and that sometimes means one keyword is your best option. 3. Customize your landing page Want high Quality Scores? Create a good landing page template, duplicate it, and just modify your keyword usage for the slight changes in ad groups. Be sure to hit different pain points if you will be targeting a different audience. Again, this will help your Quality Score by improving Google’s perception of your page. It will also improve bounce rates and time on page. This is often a simple process with most content management systems. You can duplicate the page and the form and just simply adjust copy.




Adjusting the copy to identify key features that would stand out, or that touch on a specific pain-point of an individual, can increase conversion rates significantly. how many adwords landing pages should I have Be like big-budget advertisers – they rarely have only one landing page 4. Test, test and test some more One ad? No. Please have at least two ads per ad group, then test the copy. Try testing ad copy that highlights a benefit (comfort, style, etc.), test copy that highlights an offer (20% off, free shipping, etc.), a combination of both and then maybe something else. This lets you determine what searchers will find most appealing within that ad group, and you can continue to modify and test from there. seasonal adwords ads Occasionally, try to test with different conversions on the .