The most important metrics in Digital Marketing

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We could say that it is every time a user sits down to visit your page, being able to see or more pages in a row. Knowing the number of sessions and the number of total page views, we can calculate the page views per session. You can measure all this from Google Analytics . The most important metrics in Digital Marketing  GA x They are the main web traffic metrics and the interesting thing is that you measure their evolution over time and compare it with other previous periods. In addition, it will allow you to measure how the different Marketing actions you carry out impact web traffic. Number and percentage of visitors A great way to evaluate whether users are liking your content or platform is by calculating the % of them who return to it.

That is, we have to distinguish between Belarus WhatsApp Number new visitors and returning visitors . We can also measure this from Google Analytics and analyze/compare different periods of time In Marketing you must have one thing clear, it is easier to improve the retention of users that you already have than to try to attract new users for your page or service. The most important metrics in Digital Marketing  GA x Time spent on a website How much time, on average, do Internet users spend on your website and its sections? It is a great indicator of the extent to which you are meeting their expectations and offering them exactly what they are looking for.



It allows us to optimize content to satisfy the audience, analyze which content retains the most and maximize the performance of our strategies. GA x Bounce Rate A metric closely related to the previous metric is to calculate what % of users who enter your website leave it for the same page they came from without interacting with it. That is, what % of users abandon it directly . You can also measure it from your Google Analytics dashboard. The most important metrics in Digital Marketing  GA x It is important that you consider what industry you are in to make an appropriate calculation.