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Material Design Precisely because it has so many theoretical bases and applied tests, we consider Google a design benchmark. Its guidelines were established as a strictly pleasant, functional and intuitive system, in addition to having fluidity and dynamism like no other, with movement that simulates real life. . Create and use a specific color palette Before at Content, we used all the colors available in the visible spectrum for our art – except institutional images, which follow specific colors – and there came a time when it was looking like a real carnival. Everything seemed random, as if it were not part of the same identity, even if it presented the same style. In this way, we concluded that, by limiting the choice of colors to a fixed palette, we would have greater conformity between the arts.
As Material Design was adopted, we followed its color Bahamas WhatsApp Number palette, and have used it in our images ever since. With it we have a very great freedom to use, although of course, maintaining the limitations. . Create contrasts in images When talking about color, It is also important to emphasize contrast. A short time ago, we did the arts in a monochromatic way. All the colors were just variations between light and dark of the same color. This meant that it had little contrast and many times the objects in the foreground blended with the background because they had similar tones.

Good contrast is essential for a good understanding of an image. This is what differentiates the limit between objects, background, light and shadow. With the adoption of the Material Design color palette, we began to explore images that had different colors distant from each other, often being opposite colors. image Opposite colors are those that are º from each other on the color wheel. But the use of different colors will not always be enough if they have a similar luminosity. That is why it is very important to use the dynamics between light and dark in your images to provide a better understanding of them.
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